1/3/2024 0 Comments Tik tok music chart![]() ![]() TikTok advertisements are personalised to feeds, while a great advantage of Reels for its audience is that it does not feature advertisements. Sponsored content is usually offered by larger companies, and therefore exists more for the sake of helping the influencers grow rather than the companies. TikTok includes both advertisements and sponsored content. TikTok also offers more in-depth insights into your audience, while Reels does not offer anything extra to Instagram’s ordinary analytics. Part of TikTok’s appeal to Gen Z and Millenials is how easy it is to blow up and instantly become a monetised influencer. Instagram has always had a difficult to navigate and changeable algorithm, and Reels has not yet developed one which is as clear or effective as TikTok’s for this type of content. Instagram has always been about image and presentation, so an advantage to Reels is that a thumbnail for a video can be chosen from your camera roll, while on TikTok it must be a frame from the video itself. There is not yet an option to save a Reel, which means that the that work is arguably more protected, inline with Instagram’s original business model. The videos are however saved with a watermark and credit to the user at the end, protecting the content to a certain extent. TikTok sometimes has an option to save videos to your camera roll, which could be off-putting for creatives. ![]() The downside to this is that filters and effects are not separated on Reels - they come under the same umbrella, which means that you can only choose one and therefore have less versatility in the final look of your video. The Reels equivalent is not quite as powerful, but does offer filters that include better touch up features. One of TikTok’s most valuable features for some is the touch up button, which applies a softening effect to your face. For users who are trying to keep up with trends, specific effects are sometimes necessary. Reels only has the filters used on Instagram Stories, and does not have many effects compared to TikTok. TikTok’s trends often come from specific video effects. ![]() Instagram (left) vs TikTok (right) (Image credit: Instagram and TikTok) ![]()
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